Corporate images are perceived as the mental pictures of an organization. This shows that there is a strong positive correlation between how people perceive an organization and the pro-corporate supportive behavior.
Organisations are understandably concerned with managing their Corporate Image. Thus, we can rightly conclude that the level of satisfaction among customers tends to affect the service offerings and customer loyalty which has a direct link with corporate profitability.Ĭorporate Image, Customer, Banking Industry, Nigeria. It was found in the model parameters that physical environment, service offering and customer loyalty have significant impact on the level of profitability. The study adopted the research instrument of self-structured questionnaire which was in line with the reviewed literature and focused on the main variables in the study. The study utilized descriptive statistics, bivariate correlation and linear regression to investigate the impact of corporate image on customer loyalty and profitability within the Nigerian service industry (banking). In this study, past researchers on corporate image were incorporated to create a platform for framework which identifies the variables of relationship between corporate image and customer loyalty cum profitability. There is a strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour. Organizations are nowadays concerned with managing their corporate image.
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